idea: personalization, humanization, marketization, conciseness, socialization
philosophy: starting from success, innovative contribution, pursuing quality
spirit: embrace opportunities, meet challenges, and strive for quality
style: rigorous, pragmatic, united and dedicated
culture: guide direction, rally people, inspire potential, regulate behavior
objective: mass brand, based on mass, mass products, serving the public
market view: quality-oriented, reputation first, sincere cooperation, win-win situation
outlook on development: science and technology leading, people-oriented, innovative, sustainable development
talent view: knows the talent, use the talent, takes the virtue first, recommend talent