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idea: personalization, humanization, marketization, conciseness, socialization

philosophy: starting from success, innovative contribution, pursuing quality

spirit: embrace opportunities, meet challenges, and strive for quality

style: rigorous, pragmatic, united and dedicated

culture: guide direction, rally people, inspire potential, regulate behavior

objective: mass brand, based on mass, mass products, serving the public

market view: quality-oriented, reputation first, sincere cooperation, win-win situation

outlook on development: science and technology leading, people-oriented, innovative, sustainable development

talent view: knows the talent, use the talent, takes the virtue first, recommend talent

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